1000 word paper as following:
The overall topic is "Advertising executives should never design campaigns that manipulate the young and the vulnerable".
Evaluate the topic from the perspective of two normative ethical theories that were taught on the module and justify why they are relevant for the topic.
Articulate your own reflections on the ethical issues associated with the topic after considering from key stakeholder perspectives. Present a valid argument to support your viewpoint using current business issues to support your views. Be sure to provide references to support your views and to help produce a logical argument.
A conclusion that draws from points above to identify the key ethical considerations and implications presented by the topic for business and society.
Suggested Report Format:
Introduction: max. 200 words
Evaluation from normative theoretical perspective: 650 words
A valid argument developed through reflection from KEY stakeholder impact (reference to current business issue!!!!): 750 words
Conclusion: Considerations & implications presented by the topic for business and society (400 words)
List of References: formatted in accordance with guidelines on Harvard Style.