Donatos: Finding the New Pizza
Discussion question
1. Map the research design used by Donato's for new product development.
2. Evaluate the Wassup meetings as an exploratory methodology to help define the research question.
3. Evaluate the test market Donatos used. What were its advantages and disadvantages?
4. What measurement scales would you have used on the survey that was part of the in-restaurant product tests?
Attachment:- Case - Donatos Finding The New Pizza.rar