Discussion Post
a) Distinguish between guerilla marketing, permission marketing, and word-of-mouth marketing.
b) Choose one of these techniques and discuss three examples from a particular industry (for example, retail, transportation, or food) where companies have used this particular tactic.
c) Evaluate the success of the tactics described. Discuss what might have been done to make the tactic even more successful.
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.