1. Evaluate the statement: The demand Curve that Crest faces is flatter than the Demand Curve that Coca-Cola faces? Why?, or why not.
2. Evaluate the statement: Colgate should spend more on advertising than Coca-cola, if we consider the advertising expenditures as a percentage of sales. Why, or why not? Data suggest the percentage of sales is higher than that of Colgate. What could explain the difference?
3. Provide one argument pro and one against advertising, Illustrate with at least one example from a recent advertisement.