Problem
Evaluate the social media of Costco only for the SWOT sections. Provide a minimum of three bullets for each of the SWOT categories.
• Strengths
What are the social media advantages for Costco? Strengths are internal and can be controlled by the company.
• Weaknesses
What are the areas to improve Costco social media? Weaknesses are internal and can be controlled by the company.
• Opportunities
Where can Costco grow for social media marketing? Opportunities are external from the company.
• Threats
What are the risks and barriers? Threats are external and cannot be controlled by Costco.