Case Analysis:
1. Evaluate the questionnaire exhaustively in relation to the issues raised by Manuel Ortega in his memo. Support your answer with thorough and complete explanations. Understanding that very little background information is provided in the case, you may make assumptions in order to answer the question; however, you should clearly indicate what assumptions you are making and include those as part of your assignment.
Be sure to cover each of the following aspects as requested by Manuel Ortega:
(a) The type and amount of information being sought.
(b) Appropriateness of the type of questionnaire designed and its method of administration.
(c) The content of questions in the draft document.
(d) Response formats used for the various questions.
(e) Question wording.
(f) Question sequencing
(g) Physical characteristics and layout of the instrument.
2. How would you recommend the instrument be pretested? Support your answers with thorough and complete explanations.