You are the. international manager of a US business that has just invented a revolutionary newpersonal computer that can perform the same functions as existing PCs but costs only half as much tomanufacture.Several patents protect the unique design of this computer. Your CEO has asked you toformulate a recommendation for how to expand into Western Europe. Your options are (a) to export fromthe US, (b) to license a European firm to manufacture and market the computer in Europe, and (c) to setup a wholly owned subsidiary in Europe. Evaluate the pros and cons of each alternative and suggest acourse of action to your CEO