Select any organization of your choice. You may select two to three products/brands of the organization for the purpose of this research. Carry out a research on the following aspects and present your findings in the form of a report.
Required : the Assignment should be at least 10 pages
1- Provide a brief of the organization’s history and background. Elucidate the basic principles and marketing concept that have helped the organization to succeed.
2- Is the organization serving the consumer or business market? Analyze the market segment and the target market it caters to. Analyze the differentiation and positioning strategy of the organization.
3- Evaluate the product, pricing, distribution and promotion strategies of the organization that have helped to meet the target market needs.
4- Summarize your report and provide recommendations that could lead to long term organizational success.