Marketing essay
This a real life case study and this will be discussed by your lecturer. You will pick a real company (must be in the country that the course is being delivered) to be the focus of your case study. The company could be the company as a whole, but it could instead be a product, or a service or, indeed, a range of products or services. The report will include some discussion, analysis, and creative thinking. In essence, you can now also provide more of your own ideas, viewpoints and thoughts about the topic.
Quantas Airlines has been chosen
1. Evaluate the product or service (or company) in terms of how it delivers value to customers. To do this you may use the simple marketing mix-the 7Ps of marketing. This discussion is not what the company writes about itself-it is the view of your group.
2. Describe two target markets for the product or service (or company). These markets may be identified by the company or you.
Word limits 1000 words with proper references.