Research Project: Select a company in the health care industry that operates in your area. Research a recent marketing campaign executed by the company, and address the following:
Explain the target market and the objective of the marketing campaign. Analyze the elements of the campaign based on the 4 Ps of marketing (product, price, placement, promotion).
Evaluate the plans effectiveness. Recommend 2 additional marketing actions that would supplement the company existing campaign.
NOTE: You need to support your work with at least 4 academic or professional peer-reviewed sources that were published within the past 5 years.
APA Format 3-5 pages EXCLUDING title, reference and abstract pages.