Evaluate the plans effectiveness


Homework

Length: 3 to 5 pages.

Select a company in the health care industry that operates in your area. Research a recent marketing campaign executed by the company, and address the following:

1) Explain the target market and the objective of the marketing campaign.

2) Analyze the elements of the campaign based on the 4 Ps of marketing (product, price, placement, promotion).

3) Evaluate the plan's effectiveness.

4) Recommend 2 additional marketing actions that would supplement the company's existing campaign.

Format your homework according to the give formatting requirements:

1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.

2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.

3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.

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Marketing Management: Evaluate the plans effectiveness
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