Healthcare marketing
Collaboration leverages the collective knowledge of a health care team. Peer evaluation and support, provided in the spirit of continuous improvement and organizational success, result in higher quality deliverables than generally possible by the efforts of an individual.
• Describe the process you plan to use to conduct research, identify findings, and develop the project that is due in Unit 5.
• Present a brief outline indicating how you intend to organize the project deliverable.
• Review the processes and outlines of other students, providing objective feedback that will help strengthen the effectiveness of their efforts and the quality of the finished produc
unit 5 IP
Research Project: Select a company in the health care industry that operates in your area. Research a recent marketing campaign executed by the company, and address the following:
• Explain the target market and the objective of the marketing campaign.
• Analyze the elements of the campaign based on the 4 Ps of marketing (product, price, placement, promotion).
• Evaluate the plan's effectiveness.
• Recommend 2 additional marketing actions that would supplement the company's existing campaign.