Evaluate the performance of a public relations campaign, Other Management

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Evaluate the performance of a public relations campaign

Problem: In order to monitor and evaluate the performance of a public relations campaign, you need to decide how you are going to measure success. Which of the following are effective metrics to help you measure campaign performance against goals? Group of answer choices Demonstrate Value by Using the Advertising Equivalency Formula Measure Earned Media Monitor Traffic to Your Website Track Target Audience Engagement

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Other Management: Evaluate the performance of a public relations campaign

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