Read the case study about the Dynamo Corporation and answer the given questions:
Question 1. Is the sodium bicarbonate market a good one for Dynamo to enter? Is there room for a new entrant? Use analytical frameworks learned in the course to evaluate the market environment.
Question 2. Given that the company wants to forward integrate and it seems attractive, which market entry alternatives should be considered and why? Are there any other alternatives not discussed in the case that should be considered?