Evaluate the inward-internationalisation strategies


Critically evaluate the inward-internationalisation strategies of a small or medium entreprise in a chosen industry

You have to chose a small or medium company and talk about it’s inward-internationalization.

You also have to use theoretical frameworks as I-R Framework, The Yip’s globalization drivers and Porter 5 forces.

It is really important here to first make a logical work, explaining the framework described above.

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Other Management: Evaluate the inward-internationalisation strategies
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