Questions: As a Strategic Management Consultant, Southwest Airlines is requesting for strategic analysis of the airline industry in Ghana. This is part of their 2016 strategic decision to enter into the West African market with Ghana as a hub. Flying Accra-New York-Accra. Southwest Airlines is poised to compete with Delta Airlines market share.
1. Formulate and design an appropriate strategic framework for the analysis andjustify it?
2. With Porters' Five Forces Analysis, assess the attractiveness of the airline industry in Ghana.
3. Compare and contrast the four types of industry structure and make a succinct judgement on thetype of airline industry in Ghana.
4. Evaluate the internal factors of Southwest Airlines, the strategic capabilities such as the unique resources, core competenceswhich may lead to competitive advantage.