Write a 1050 word report in which you select a company you are familiar with and do the following:
- Evaluate the internal and external environments of your selected company using an environmental scan.
- Analyze the competitive advantage of your selected company.
- Evaluate the strategies your selected company uses to create value and gain competitive advantages.
- Examine the measurement guidelines your selected company uses to verify its strategic effectiveness.
- Evaluate the effectiveness of the measurement guidelines your selected company uses.
Cite 3 scholarly references
Format your paper consistent with APA guidelines.