Problem
Tesla Inc (Tesla) is an automotive and energy company. It designs, develops, manufactures, sells, and leases electric vehicles and energy generation and storage systems. The company produces and sells the Model Y, Model 3, Model X, Model S, Cybertruck, Tesla Semi, and Tesla Roadster vehicles globally. Using Tesla as a case study:
1. Evaluate both the macro- and micro- environment in which Tesla operates using the appropriate analytical frameworks.
2. Evaluate the industry or generic level strategy of Tesla along the product life cycle of the company using relevant terminologies, concepts, and product examples from this course.