Homework: Exploiting Innovation
Overview
Case: Chipotle Mexican Grill, Inc. Disrupting the Fast-food Business, you will determine the company's top advantage(s) and recommend alternative strategies that the company could take in order to beat its competitors.
Instructions
Write a 3 to 5 pages paper in which you:
o Evaluate the importance of innovation for the long-term survival for your chosen company, as well as the industry that your chosen company fits in. Next, recommend an overall strategy in order to foster innovation in your chosen company. Provide a rationale for your response.
o Speculate on how you would expect the industry to evolve over a period of five and ten years, based on your analysis of the innovative and technology trends from Project. Provide a rationale for your response.
o Determine your chosen company's top advantage(s) over its competitors. Justify your answer.
o Determine two or three strategies that the company could use to exploit its innovation breakthroughs, using the top advantage(s) that you determined in Question 3. Analyze the main advantages and disadvantages of each strategy.
o Recommend one of the strategies that you determined for the company and suggest how pursuing that strategy would exploit the company's advantages over its competitors and minimize its key weaknesses. Provide a rationale for your response.
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.
The specific course learning outcome associated with this homework is:
o Determine competitive advantage strategies to exploit innovation at a given company.