Problem
McDonalds is a fast food, limited-service restaurant with more than 35,000 restaurants in over 100 countries. It employs more than four million people. McDonald's serves 70 million customers per day, which is greater than the population of France.
Using McDonalds as a case study:
1. Discuss extensively the comprehensive model of Global Market entry.
2. Critically evaluate the global market entry strategy of McDonalds and provide supporting arguments or evidence for the global market entry strategy you believe McDonalds uses.