Problem
Review the case study provided on page 67 of your textbook "Watch Out All Retailers, Here Comes Amazon; Watch Out Amazon, Here Comes Other Competitors" and answer the followings:
1) Can any firm beat Amazon in the marketplace for retailers?
a) If yes, how can they do it in regards to competing with Amazon?
b) If not, why not? Justify your argument by providing the peer-reviewed sources.
2) Evaluate the formidability/competitiveness of Google and Amazon.
3) Assess Amazon's major strengths and weaknesses and provide your understanding of Amazon's compatibility.
4) Research about Jet website as a potential competitor for Amazon and explain your analysis/conclusion.
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.