Problem:
I need help with a PR Campaign, My PR Team have decided that we are going to manufacturing facilities to another country to maximize labor cost reductions. The team has decided that we are to open up a restaurant called Ocean City Gourmet dining. The team decided to open up the business in the Bahamas. Since the beginning of 2004 the Bahamas Island has been hit hard with bad weather (hurricane) our team wanted to bring business back to the island and attract tourist again. Our team also wants to bring growth and job opportunities back to the people of Bahamas. I need help with the campaign and answering these questions.
I Have a budget of 26,000
1. I Have to allocate the resources using the annual budget level
2. What type of Strategies will i use to to evaluate the effectiveness of the campaign.