Write a 350- to 700-word paper (no longer) in which you complete the following:
Evaluate the company's past performance marketing their product using the six pillars of the marketing code of ethics (as set forth by the American Marketing Association) --honesty, responsibility, caring, respect, fairness, and citizenship.
Provide at least two ways in which the company could make further progress as a good corporate citizen when it comes to consumption of its products, such as green initiatives and philanthropic commitments.
Format your paper consistent with APA guidelines.