Ethics and Product Consumption Paper
Resources: University Library, Internet
Go to the World's Most Ethical Companies® Honorees or a similar site and select a company with a reputation for ethical business practices.
Write a 350- to 700-word paper in which you complete the following:
- Evaluate the company's past performance marketing their product using the six pillars of the marketing code of ethics (as set forth by the American Marketing Association) --honesty, responsibility, caring, respect, fairness, and citizenship.
- Provide at least two ways in which the company could make further progress as a good corporate citizen when it comes to consumption of its products, such as green initiatives and philanthropic commitments.