Strategic Plan Assignment: Environmental Scan
Write a paper on Briggs and Stratton small engine company
Choose an organization according to the following:
1) Current employer
2) Most recent or former employer
3) Place of business that you have patronized or have been familiar with over a long period of time.
4) Avoid choosing an organization that is so large that historical data would be difficult to apply. Firms in the Russell 2000® index may fit well, whereas firms in the Dow 30 Industrial index probably do not.
5) The organization can be a start-up that you or a significant other may create in the future. For a start-up, focus on an entrepreneurial idea that is of substantive interest, so this project leaves you with a product you may leverage in the future.
Write a 1,050 words minimum environmental analysis in which you include the following:
1) Determine how to create value and sustain competitive advantage using the environmental scanning strategy.
2) Evaluate the company's external environment.
3) Assess the company's general environment.
4) Evaluate the organization's industry operating environment.
Format your assignment according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.