Assignment: Web Project
Research, Identify, Review and Select 3 web sites that cover Customer Relationship Management (CRM). These can be sites from CRM providers that detail business success stories , sites from companies that discuss their use of CRM, or sites that compare and contrast different CRM systems.
CRM is giving organizations competitive advantage by understanding what your customer-base wants, needs, and expects. Your investigation into the web sites should reveal what CRM system companies use and how it helps in supporting and building the customer-base. Your analysis should incorporate any ethical and social ramifications, especially when using customer information.
Please provide details on how the sites corresponds to your readings (Chapter 11) Be sure to cite your resources and provide the references using APA format. Remember to reference all work cited or quoted by the text authors. You should be doing this often in your responses. Complete and submit the Web project.
Assignment Outcomes
Investigate BI, Data Warehouses, CRM and various systems in making business decisions
Evaluate the challenges of E-Business and describe the next generation of online business
Demonstrate ethical behavior in regard to information and information technology.