Case Study:
Select ONE of the case options following:
Evaluate the case, and respond to each question that follows the case using both theory and practical managerial thinking.
Ritz Carlton
MAYO Clinic
eBay
Southwest Airlines
Your APA formatted Case Study should be a minimum of 500 words (not including the title and references pages). You are required to use a minimum of three peer-reviewed, academic sources that are no more than five years old (one of which may be your textbook).
Kotler, P., & Keller, K. L. (2012). Marketing management [VitalSource Bookshelf version] (14th ed.). Retrieved from https://online.vitalsource.com/#/books/9781323291016