Evaluate the case and respond to each of the questions below using both theory and practical managerial thinking as well as supporting research.About Nike (pp. 52-53)
1. How has the industry in which Nike resides been doing over the last 5 years?
2. What are the pros, cons, and risks associated with Nike's core marketing strategy? How have they managed to develop a strong customer relationship with their target market?
3. Who are the top three competitors of Nike, and what are their advantages/disadvantages with respect to their product/service development?
4. Looking at the competitors you