Assignment: SWOT Analysis
Select and research a company from the 2019 Fortune 500 list that demonstrates a sustainable competitive advantage in the marketplace. Be sure to choose a specific company!
Evaluate the selected company's sustainable competitive advantage using the SWOT analysis technique.
1. An introduction with a detailed description of the company
2. A SWOT analysis diagram that includes strengths, weaknesses, opportunities, and threats
3. An evaluation of how specific internal factors (strengths and/or weaknesses) support and/or promote a competitive advantage; examples may include:
o Financial, physical, or human resources
o Access to natural resources, trademarks, patents, or copyrights
o Current processes (employee programs or software systems)
4. An evaluation of how specific external factors (opportunities and/or threats) support and/or promote a competitive advantage; examples may include:
o Market trends (new products or technology advancements)
o Economic trends (local and/or global)
o Demographics
o Regulations (political, environmental, or economic)
5. Conclusion with an evaluation of how the company has retained its competitive advantage.
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.