PLEASE FOLLOW AND READ ALL OF THE INSTRUCTION!!!!
Questions
Create an SWOT Analysis...a good example can be found at the website listed below or just google it.
https://www.businessnewsdaily.com/4245-swot-analysis.html
Answer the three questions at the end of the summery...I have attached a copy of the Case. Please put the paper in APA format and complete the SWOT Analysis...
Questions
1. Evaluate product innovation at Gillette throughout its history. Has Gillette been a victim of its own success? Has product innovation in the west-shaving market come to an end? Explain
2. What do you make of the battle between Gillette and Schick? Is the battle of oneupmanship good for either company?
3. What actions would you recommend over the next five years that would help Gillette maintain its worldwide dominance in the shaving market ? What specific marketing program decisions would you recommend? Should Gillette be worried about Schick? Explain.