Unit III Case Study
Evaluate the case below, and respond to each of the questions below using both theory and practical managerial thinking as well as supporting research.
Do not use the question-and-answer format.
Write in APA format with subheadings.
· The submission should be in APA format using subheadings.
· Include a minimum of (5) five sources, (3) three of which must be peer-reviewed, academic sources that are no more than (5) five years old.
· The submission should be a minimum of 500 words in length (not counting the title and reference pages).
· Cite all references correctly and use in text citations
Evaluate the case below
Microsoft
1. Evaluate Microsoft's product and marketing evolution over the years. What has the company done well, and where did MBA 5501, Advanced Marketing 3 it falter?
2. Through the application of a political, economic, social, and technological (PEST) analysis, what are the current environmental factors impacting Microsoft?
3. Who are the top three competitors of Microsoft, and what are their advantages/disadvantages with respect to satisfying the value proposition of their customers?
4. Evaluate Microsoft's recent expansions into areas such as search engines and smartphones. Do you think these are good areas of growth for Microsoft with a focus on customer value, satisfaction, and loyalty?