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Evaluate international marketing research techniques for a

Using PPT:

1) Evaluate international marketing research techniques for a chosen market, and explain methods your choice of entering the market. Response must show consideration of:

- The choice of distribution channels for export of identified products /services

- Analysis of how foreign investment decisions are made

2) Identify then evaluate a target market for Uber service and select an appropriate market segment.

3) Construct a sound business proposal for the new product / service

4) Individually or in groups,prepare and deliver a presentation for a business pitch for the new product / service.

Presentation with notes, maximum 20 slides

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