Evaluate ikeas approach to entering india, Project Management

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Evaluate ikeas approach to entering india

Problem

IKEA: Scandinavian Style

• Evaluate IKEA's approach to entering India. What do you think IKEA learned from its previous experiences with international expansion to guide its entry into India?

• Describe IKEA's unique culture. Do you think it should try to maintain the same strong cultural values while expanding globally? Explain.

• How would you describe IKEA's approach to organization design?

• How does IKEA stay innovative? Do you think its approach to innovation is related to its culture or structure? Explain.

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Project Management: Evaluate ikeas approach to entering india

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