Case One: Japan to Apple's iPhone: "No Thanks!"
Identifythe lessons learned by Apple® regarding the differences in consumer behavior and purchasing decisions between the Japanese market and the market outside of Japan.
Evaluate how the differences in consumer behavior across these cultures may affect the marketing mix strategy.
Case Two: Would Mickey Mouse Eat Shark's Fin Soup?
Identify the lessons the Walt Disney Company® learned about consumer behavior and purchasing decisions at Hong Kong Disneyland®.
Explain global issues that may influence consumer behavior.
Case Three: How would you brand yourself?
You are the total of your thoughts and actions to this point in your life. Who do others perceive you to be based on acts and words.
How would you wish to change that perception and how would you change your actions and words to deliver that new brand.