Prepare executive briefing report identifying not only internal strengths and weaknesses, but also a rationale that addresses why your analysis pointed to a particular strength or a weakness. Also be sure to focus on strategic elements (capabilities) of GOOGLE and on how the strategic elements fit into the strategic position of GOOGLE.
Evaluate how GOOGLE leverages its resources and capabilities to execute the business strategy. Are GOOGLE capabilities found in its functions or the value chain, or both? Does the strategy give coherence to decisions about allocation of resources?
Evaluate the effectiveness of the organizational structure and management system design. Include GOOGLE ability to support the key resources and capabilities that execute the business strategy. Is the organizational structure suited for the particular tasks and particular business environment of GOOGLE?
Explain possible ethical dilemmas and governance issues for GOOGLE. These issues may include shareholders and stakeholders, distribution of excess profits, and top management's pay.