Assignment
Write a 525- to 1,050-word paper in which you do the following:
Identify two specific companies you would like to use for this assignment. If possible, consider utilizing the company for which you currently work and a company for which you would like to work in the future.
Compare the two companies:
· Analyze how each searches for new ideas.
· Describe how each company selects which ideas to pursue.
· Assess how each company captures value. How do they generate and protect the gains so they are sustainable?
· Evaluate how each company learns from experience.
Include at least three references including at least one with background on each company.
Format your paper according to APA guidelines.