Assignment
Length: 3 to 4 pages.
o How critical to a company's success is the use of traditional promotional media such as TV, radio, and print advertising?
o Evaluate Five Guys' current promotion strategy.
o Develop a future promotion strategy (or mix) for Five Guys. Which promotion elements should the company utilize?
o Assume that Five Guys' promotional budget is $100 million. In which promotional media should Five Guys allocate the company's promotion funds?
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.