Evaluate expected value of unit sales for the new product


Problem 1.) Myers Business Systems is evaluating the introduction of a new product. The possible levels of unit sales and the probabilities of their occurrence are given below:

Possible Market Reaction    Sales in Units    Probabilities
Low response                           20                  .10
Moderate response                   40                  .30
High response                          55                  .40
Very high response                  70                   .20

a. What is the expected value of unit sales for the new product?

b. What is the standard deviation of unit sales?

Problem 2.) Five investment alternatives have the following returns and standard deviations of returns.

Alternative    Returns-Expected Value    Standard Deviation

A    $ 5,000    $1,200
B       4,000        600
C       4,000        800
D       8,000     3,200
E      10,000        900

Using the coefficient of variation, rank the five alternatives from lowest risk to highest risk.

Problem 3: Mr. Monty Terry, a real estate investor, is trying to decide between two potential small shopping center purchases. His choices are the Wrigley Village and Crosley Square. The anticipated annual cash inflows from each are as follows:
Wrigley Village    Crosley Square

Yearly Aftertax Cash Probability    Yearly Aftertax Cash Probability
Inflow (in thousands)    Inflow (in thousands)

$10    .1    $20    .1
30      .2    30     .3
40      .3    35     .4
50      .3    50     .2
60      .1

a. Find the expected value of the cash flow from each shopping center.

b. What is the coefficient of variation for each shopping center?

c. Which shopping center has more risk?

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Finance Basics: Evaluate expected value of unit sales for the new product
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