Case Objectives:
This case presents the contextual framework for AUBMC as a medical center operating in a volatile environment with internal and external challenges. It further presents the change in leadership at AUBMC through the recruitment of Dr. Mohamed Sayegh as the new dean. An academic and medical practitioner leaves Harvard Medical School to join the American University of Beirut Medical Center (AUBMC) as dean of the School of Medicine and vice president of medical affairs. Faced with unmotivated staff, a huge deficit, a plethora of procedural inefficiencies, and the chaotic political situation of the country, he is determined to turn things around and raise the institution to international standards and position it as the premier medical institution in the Middle East and North Africa (MENA) region. He restructures the management team and sets a new vision of growth and expansion. However, he must face problems related to a lack of patient-centered service, tense relations between nurses and doctors, operational inefficiencies, and branding issues.
Case - AUB MEDICAL CENTER: ACHIEVING 2020 VISION (A)
QUESTIONS:
Question 1
Conduct a comprehensive situational analysis for the AUBMCusing (SWOT analysis)
Question 2
Evaluate Dr. Sayegh's decision to invest in the growth under exceedingly adverse political and economic conditions affecting AUBMC.
Question 3
Evaluate thoroughly the AUBMC's organizational culture.
Question 4
Using the recent evidenced-based literature; explain how organizational culture can impact the provision of quality healthcare services.
Question 5
If you were assigned to be the CEO of AUBMC, discuss how you canimprove the condition of AUBMC through adopting a thorough and well aligned strategic plan.
Attachment:- AUBMC Case study.rar