Assignment Problem: Digital Marketing
Question: Choose two organisations in the same product category and write a report that compares contrasts and evaluates their current digital marketing practices. The report is a critique of these organisations with reference to their digital marketing practices. A reference list is required (but not included in the word count).
Company: Amazon and Ebay, or popular aussie companies are preferable
Purpose: The purpose of this task is to create the necessary environment within the digital marketing architecture to enable you figure out the advantages and the disadvantages of the different approaches companies can utilize to enhance their conversion rates.
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Attachment:- Digital Marketing Assignment.rar