Problem: On the subject of product expansion/development and companies that have been extremely successful, what about McDonald's. McDonald's and other companies are taking advantage of the rapid growth in China and other countries. Japan has a high number because most things in highly populated areas of Japan are very high paced -similar to the US. What about Brazil? I am surprised more aren't located here. What are you thoughts on the reasons why there aren't more in this rapidly expanding country?
Name an advertising campaign you believe was successful. What made this campaign successful? Name an unsuccessful advertising campaign. What made this campaign unsuccessful? Why is it important to evaluate communications and sales effects?