Question:
Case study - What brands can learn from the integrated Share a Coke campaign of 2013 by Staff Writer
Conduct research on Coke in South Africa and answer the following questions in an essay format.
1. Evaluate Coke's market position in South Africa relative to other competitors and other businesses.
2. Evaluate the different types of consumer promotions used in South Africa to increase sales for Coca-Cola South Africa. Are there any types of sales promotions that should not have been used in a country characterized by a wealth gap, with a substantial proportion of the population below the poverty line? Explain.
Your answers must include content and cite reference materials where appropriate. Deliverable length is 2 body pages minimum.