Assignment:
Read the Case on Big Skinny and submit a word document containing the following:
Section one: Summary of the Case
Write a synopsis of the case highlighting key elements of the case
Section two: Case Questions
What should Kiril focus on next? What should be his lowest priority? Why?
Evaluate Big Skinny's sponsored search strategy. Are their search keywords for which you would encourage Big Skinny to increase its bid? To
Lower its bid?
How effectively is Big Skinny using social media to sell its wallets?
Should Big Skinny expand its partnerships with online distributors? Why or Why not?
Section three: Takeaways
What are your takeaways from this case? How can you use the takeaways from this case as you prepare to move forward in your career?