Evaluate and control marketing activities
Problem: To ensure a company's success, the company needs to evaluate and control marketing activities. What are tools the company can use to monitor and improve their marketing activities?
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Discuss one or two of the macro-environment trends that you can identify in your environment. Describe how these trends have influenced the marketing strategy of a particular product?
Many beginning marketing students make the mistake of assuming that some products can appeal to everyone. Pick a product that you believe has mass appeal and analyze it.
Problem: Discuss the pros and cons of integration of ethnic groups into the American culture. Visit the U.S. Census website. Determine what data are available there on the following. Determine which of this is most useful to marketers. Explain you
a) What is the amount of gross profit? Show your computations to earn credit. b) What is the amount of operating income? Show your computations to earn credit.
To ensure a company's success, the company needs to evaluate and control marketing activities. What are tools the company can use to monitor and improve their marketing activities?
Compare and contrast the various secondary data sources that you might consult. Support your claims with examples from required material(s) and/or other scholarly resources, and properly cite any references.
You are the National Sales Manager for Perry Pharmaceutical, Inc. You have been concerned with trying to determine the most important characteristics a salesperson must possess to be successful.
Comment on the most important country organizations in terms of buy-in for effective global marketing strategy implementation.
Comment on this statement and tell what you think is true about the relative credibility of publicity compared to advertising.
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