Marketing Strategy
Use the Internet to research products, high and low priced on Amazon.com, and two businesses. Evaluate Amazon's pricing strategy by selecting two products and compare the price to those of "brick and mortar" retailer. Determine the price strategy used for these two products in each selling venue.
Use the above information to do the assignment below.
• Select two products, one high priced and the other low priced. Determine the role of price in the product's marketing strategies. Contrast the two different price strategies.
• Evaluate Amazon's pricing strategy. Select two products and compare the price to those of "brick and mortar" retailer. Determine the price strategy used for these two products in each selling venue and give a plausible explanation why price differences may occur.