Growth in a changing world By Jez Frampton Global CEO, Interbrand
Global brands assignment - Using Interbrand's "Best Global Brands 2017" analysis provided.
1) List and describe 2 trends which appear to be driving consumer behavior?
2) Within Interbrand's analysis, is listed the 10 components that they evaluated to determine the leading global brand list (page 30). Pick 2 of these capacities and reflect on why, in your opinion, these qualities influence value creation and consumer loyalty.
3) Evaluate 2 of the top 10 brands and explain why you believe that these brands have been successful globally.