Solved: Ethnographic approach in market research, Business Management

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Ethnographic approach in market research

Assignment:

Question 1. Check out the following website and click on ethnographic approaches: https://www.insightsinmarketing.com/what-we-do/our-tools/in-person-qualitative.aspx. What is an ethnographic approach and why is it important to the field of market research?

Question 2. What is your current experience level with research on the Internet?

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Business Management: Ethnographic approach in market research

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