Ethnocentrism and misconceptions


Assignment:

Q1. In your own words, what is meant by the term culture?

Q2. In what way do ethnocentrism and misconceptions about other cultures inhibit those doing business internationally?

Q3. Why is language so critical in understanding international culture? How can this problem be dealt with effectively?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Accounting Basics: Ethnocentrism and misconceptions
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