ETHICS IN PRACTICE CASE: Banning the Big Gulp 1. Who are the stakeholders in this case, and what are their stakes? 2. The ban received approval from the New York City Board of Health, but a state Supreme Court judge subsequently halted it. Mayor Bloomberg vowed to appeal. Irrespective of the legal wrangling, was the ban appropriate? Should the city ever be allowed to institute it? 3. Did the ban represent racial discriminations? Was the NAACP right to join in the lawsuit? 4. Where should government (federal, state, or local) draw the line on what it regulates and what it leaves to the marketplace?