Solved: Ethics and social responsibility in marketing, Marketing Management

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Ethics and social responsibility in marketing

Task: Case study on Starbucks (coffee)

Question 1. How does this company handle ethics and social responsibility in marketing this individual product?

Question 2. How does this company handle ethics and social responsibility in marketing company as a whole?

Question 3. How does this company compare to other companies in the same industry?

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Marketing Management: Ethics and social responsibility in marketing

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Marketing Management: Ethics and social responsibility in marketing

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